My name is Chaimae, born and raised in Morocco — a place where beauty is not bought in bottles, but passed down through hands, stories, and rituals. I grew up surrounded by women who carried a quiet, radiant confidence — not from expensive products, but from natural oils, floral waters, and the sacred hammam ritual. Every week, my mother and I would go to the hammam. The steam, the scents, the soft rhythm of exfoliation, along with the chatty gossip — it was more than cleansing. It was care, it was connection, and it was home.

As a little girl, I mimicked the women around me, using the same natural powders and oils, never worrying about ingredients because they were simple, safe, and pure. And those moments shaped me. Later, as I studied interior design abroad and moved to Australia, I found myself surrounded by luxury skincare. Yet none of it touched my skin, or my soul, the way those ancestral rituals did.

Bellara was born from that longing. A desire to bring those roots with me, and to plant them wherever I go. It's a love letter to the women who shaped me, and to those who seek something honest in a world of synthetics. Through Bellara, I hope to share the timeless treasures of Moroccan beauty to help others feel grounded, nourished, and connected to something real.

Bellara “بلارة” means pearl — a woman who glows effortlessly. You are here to become her.